HEAD OF MARKETING, SINGAPORE AT GRAB
Ershad is the Head of Singapore Marketing at Grab and is responsible for all acquisition, retention and branding efforts in the country. He has spearheaded Grab’s product launches like GrabShare & JustGrab.
Prior to joining Grab, Ershad was responsible for marketing Gillette in India and South East Asia. He later went on to lead Rakuten’s global marketing initiatives across Ecommerce, Viber & Viki.
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Founded by Harvard Business School graduates Anthony Tan and Hooi Ling Tan in 2012, Grab began as a Southeast Asian taxi-hailing app. The company grew rapidly over the years and is now leading in taxi-hailing in the region and has extended the product platform to include ride-hailing, hitch rides, ridesharing services and food delivery (Grab Food).
Today, Grab offers its services in Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam, serving over 36 million passengers and 710,000 drivers.
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